The Billionaire Mindset
Or . . . How To Escape The "Time is Money" Trap

By Ben Hart

One of the best-known time management experts out there is a man named Brian Tracy.
 
A lot of what he says is very good.  But one point of his I take issue with is his advice that we should think of each hour of our time as worth a certain amount of money. 
 
This is the "time is money" concept.
 
Brian Tracy says that if we want to make more money we need to first start thinking our time is worth more.  So if you've been making $50 per hour, he says, start thinking your time is worth $75 per hour.
 
He then says if we want to start making $75 per hour, you need to do work that is worth $75 per hour instead of work that's only worth $50 per hour.
 
I believe this is exactly the wrong way to achieve what I think you want to achieve in life, which is freedom.
 
This is no way to build wealth . . . at least not fast.
 
I'm not trying to pick on Brian Tracy here.  He's a good man and puts out a lot of good advice.  And he's just recommending what all the time-management experts have been telling us for decades - to think of your time as money.
 
The motivation behind this concept is not bad.  If we start thinking our time equals money, we'll probably get off our butts and spend less staring at the boob tube. 
 
So if thinking of your time this way gets you off your duff, then you're certainly better off.
 
But thinking of your time this way, at best, will only provide a marginal increase of your income.
 
It's not going to produce an exponential increase in your income.

How To Turn Your Annual Income
Into Your Daily Income

The paradigm I want to share with you here does not aim to double the value of your time.  It aims to increase the value of an hour of your time 1,000 times or more.
 
In other words, instead of making $50 per hour, make $5,000 per hour . . . or even $10,000 per hour, or more.
 
This paradigm I'm presenting to you has very little to do with managing your time better, or with getting more out of your day, or with getting everything done on your to-do list.
 
What I'm going to share with you today is a completely different way of thinking than the "time equals money" way of thinking.
 
In fact, your time is a whole lot more valuable than money.  Time is not something you can ever get back.  Money is.   You can always make more money.  But you can never recover lost time.
 
So stop thinking that your "time equals money" if you would like to build an income generating machine that can earn you $10,000 an hour or more.
 
Instead of thinking how much your time is worth, start thinking "how much value am I creating?"
 
Let's say your company is paying you $50 per hour, which is $104,000 per year.
That's not bad for a salaried employee.  That probably puts you in upper middle management.
 
Now, suppose you went to the owner of the company with an idea for a product that would save the company $1,000,000 a year, or that would generate another $1,000,000 a year in profit.
 
Do you think the company owner would be willing to pay you $10,000 or perhaps $100,000 . . . or a whole lot more for your invention, or your idea, or your new method for doing business?
 
Your company would not bat an eye to pay you that kind of money if it was convinced your new idea, or method, invention or product was really worth that to the company.
 
Your company could not wait to get the check book out and write you a check before you sold your idea to a competitor.
 
By the way, you don't need to be in business for yourself to start thinking this way. You can start thinking this way even as an employee of a company.
 
Start thinking, not "what is my time worth?"  Start thinking, "what is my contribution worth to the company?"  "How much value, how much profit am I bringing in?"
 
I know a commissioned sales person, a friend of mine, who sold a $100,000,000 product to the government.  His commission was about 1%. 
 
So his commission was about $1,000,000.
 
How long did it take him to sell this product to the government?  I have no idea.  Maybe a couple of years . . . while he was also working on other projects and also getting paid for those.
 
He is paid on commission.  What he essentially does is share in the profits of the company -- profits produced by his efforts. 
 
He is obviously selling very high-ticket items -- mostly to the government, and also to very large corporations.  It does not take him many million-dollar and hundred thousand-dollar pay-days to make what a salaried upper-middle management guy makes in a lifetime.
 
In his case, it's all about how he gets paid.  He's not paid based on his time.  He's paid based on the value he provides to the company he works for.
 
So the first step toward making $10,000 per hour or $100,000 per hour is to stop thinking "how much your time is worth?" and start thinking "how much value are you creating?"
 
When you buy a computer or software, are you thinking "how much did I just pay Bill Gates or Michael Dell?"
 
No.  You're thinking "will this software or this computer do what I need it to do?"
If you buy a novel -- say, a novel by Stephen King -- are you ticked-off about the money that Stephen King is making off you.  Maybe he's just made $1 or $2 from you.
 
Are you thinking "this is a rip-off?"
 
And are you worried that Stephen King is selling the same book to a million other people; that he's also selling the movie rights; and that he'll probably make more money off you when you see the movie.
 
Are you concerned about that? 
 
Of course not.  You're happy to pay the money because Stephen King is providing you many hours of enjoyment, entertainment and excitement for a bargain price . . . that is, if you like his stories.  And lots of people do.
 
How much is Stephen King's time worth?  How much is Bill Gates' time worth?
How much is Alex Rodriquez's time worth?  The Yankees seem to think a lot.  They pay him something like $75,000,000 dollars to play third base and to hit home runs.
Is Alex Rodriguez worth this money?
 
Of course he is, or the Yankees would not pay him the money.  He helps put fans in the seats by helping the Yankees win games.  I have not done the math on it, but I assume George Steinbrenner has.
 
So Alex Rodriguez is clearly worth the $75,000,000 dollars to George Steinbrenner, or he would not pay him this kind of money. 
 
Steinbrenner is not an idiot.
 
So, in terms of generating wealth and enormous income, I almost can't think of worse advice than the "time equals money" paradigm.
 
That's the kind of thinking the leads to a lifetime of slavery.
 
Instead, start thinking about the value you can create.
 
If you are able to produce a product or service that people want, why should you turn all that profit over to someone else in exchange for the supposed security of a job -- or of an hourly fee.
 
At a minimum, you should share in the profit of what you create.  If your idea makes a million-dollars for a company, you should be compensated based on that, not on how much time you spent to come up with the idea. 
 
Now, in fairness to Brian Tracy and the time-management experts, what they would come back with is to organize my time in such a way that I do the $200 per hour work and offload the $100-per hour work and $50-per-hour work to other people.
 
I spend my time working on the high-cost work that requires specialized knowledge, and offload all the other jobs that need doing to others.
 
Fair enough.  And if you are a great manager and you want a lot of employees to manage, you can certainly make a lot of money operating this way.
 
But the problem with that method is that I'm still trapped in the mindset that my time is worth $x-amount per hour.  You're still in the "time is money" trap.
 
What is $50-per hour work anyway?  What is $200 per hour work?  Who decides what my time is worth?
 
Okay, you're now probably thinking: "All this sounds great. But how do I do it?  How do I get out of this 'time equals money trap'"?


How To Leverage Your Time

How do you get off the treadmill of selling your time . . . or other people's time?
 
We'll you've just completed the first step, which is to stop thinking how much time is worth.
 
The second step is to start thinking, "how can I use leverage and machines to multiply my actions?"
 
Once I find that something I'm doing is brining in a little money, "How can I quickly multiply this effort 1,000 fold or a million fold?"
 
Stephen King only makes a buck or two off you if you buy one of his books.  But this is multiplied millions of times.  That's how fortunes are made.
 
And he has a production, distribution, advertising and PR machine behind him (a big publisher) that enables him to multiply his efforts and make a little money from each sale.
 
And that's essentially what I do.
 
What I do is I use scientific marketing methods to find out what people need or want . . . to find out what people are willing to pay for. "Scientific Advertising" is the term used by the great Claude Hopkins, the father of modern advertising.  He basically invented direct marketing about a century ago.
 
And I just take well-established direct marketing methods and apply them to the many new technological tools that are available today -- with computers and the internet.
 
So let me just walk you through what I do . . . and then let's think of how my approach might apply to you.
 
As you probably know, I'm a direct marketing copywriter. 
 
That's what I've been doing for the past two decades or so.  And it's a great way to make a living.
 
The way I am paid for my direct mail packages is a flat-fee for the writing, plus some kind of a royalty, which usually totals 5% to 10% of the gross income produced by my direct mail package -- the percentage depending on what I think the potential might be for repeat mailings of the same direct mail package.
 
Some of my direct mail packages have mailed more than 25,000,000 copies -- packages where I was making 5 cents apiece.
 
So what's that? 
 
About $1.25 million in royalties for me for writing one direct mail package.
 
How long did it take for me to write design that package? 
 
About a week.  So that week I made $1.25 million.
 
Not a bad system.  Produce it once once, and sell many copies.
 
That's my business model in a nutshell.
 

A Super-Simple, Super-Easy
Multi-Million-Dollar Idea

A friend of mine did something even better. 
 
He designed an envelope that looked like an Express Delivery envelope -- kind of like a FedEx envelope.  It was made out of heavy cardboard stock and even had the clear plastic outer pocket where the form goes in -- just like the FedEx letter package.
 
He then went around and sold this product to direct mail agencies.
 
What was in it for the direct mail agencies?
 
Well, the FedExish knock-offer package was ready to go.  It looked really good -- like it really might be a competitor to FedEx.
 
The agencies did not have to spend time and effort creating their own packaging.
 
They could buy his product cheap because he was producing millions of copies.  And he would make a few pennies off each copy of this outer envelop he would sell -- this FedExish-looking carrier.
 
He made millions of dollars off this idea -- selling many copies of one thing.
 
When you think about it -- there was not really a whole lot to this idea.
 
He did not even need to write the entire direct mail package. All he did was design this really cool looking envelope that looked kind of like a competitor to FedEx.
 
And this envelope lifted results enough for the agencies that tested and used the envelope that they were happy to keep buying it.
 
What he was selling was convenience . . . plus, of course, improved results.
 
So he sold tens of millions of copies of this special FedExish envelope over the years.  In fact, I'm sure you've probably seen this envelope show up in your mailbox at some point.
 
How long did it take him to create this envelope?
 
I have no idea.
 
A day or two, maybe.  Maybe a week if you add in the time he spent figuring out how much it would cost him to produce the envelope in large quantities, and then did a little math on how much to mark up the product -- not too high to cause the agencies to just go off and make their own version.
 
He just marked up the envelope a few pennies.
 
This was the envelope that actually ended up building his company -- a direct marketing company that today generates hundreds of millions of dollars in sales every year.
 
Of course, he knew a lot about direct marketing.  And he knew that if he spent a little extra time to create this special FedExish ennvelope that it would certainly improve the results of any mailing.
 
So he had knowledge.  So this is yet another example of how just a little bit of knowledge (if it's the right knowedge) can lead to enormous wealth.  All you need is the right piece of information.
 
This fellow understood the power of having the right envelope for getting a direct mail marketing package opened -- which is the first battle you must win with your prospect.
 
His company no longer sells that envelope.  In fact, I think he sold the rights to the envelope. He's now found other, even more profitable things to sell with the direct marketing machine he's built in Richmond, Virginia.
 
The point is, that's what one simple idea can do for you. 

The Key to Getting Rich
Is Duplication

Find something that works, that generates a little money, and then just duplicate it.  "Roll it out," as they say in the direct marketing industry.
 
The richest people are usually not those who do lots of things -- or lots of things even very well. The richest people are those who find one thing that works, and then just repeat the process over and over again.
 
A very wealthy person I know sells bolts.  That's all he does.  He sells a particular kind of bolt -- specialized bolts that need to hold a lot of weight -- bolts for bridges and big structures.
 
That's what he does. 
 
The profit margin on these big, very heavy bolts is high.  So he's made a fortune doing that in a short period of time.  He does not even make these bolts, just brokers (sells) them.  And he sells them over and over again.
 
Again, the key is to figure out what works and what's duplicable -- what's repeatable -- so when you find out what's working, you can roll it out.
 
That's how fortunes are made.
 
And it does not have to be something highly sophisticated like software.  You don't have to do what Bill Gates did with Microsoft.
 
Just find a fairly simple thing to do. 
 
Billions of dollars are made every year by envelope companies that do nothing but make and sell envelopes -- envelopes that might only produce a penny each in profit for the company -- or less. 
 
How many envelopes are used everyday in America or in the world?
 
So how do I do what I do?
 
I've been a direct mail copywriter for two decades.
 
So the way I made my living was to write direct mail packages for other businesses and non-profit organizations.  Over the years, my direct mail letters have generated well over half a billion dollars in sales and donations for all kinds of businesses and non-profit organizations.
 
And generally I make a royalty on every package I create that's mailed or that I mailed for my clients.  I like doing that. It's a great way to make a living.
 
But I've shifted my focus in recent years.
 
Instead of producing direct mail packages and marketing programs for others, I now do this for myself.
 
 
I've developed my own products to sell -- both through the mail and over the internet.
 
And what I do is create products that I can duplicate and roll out.
 
The problem with having clients is that the work has to be customized.  It needs to be customized to fit the particular needs of the client.  I was still able to enjoy some of the duplication and rollout benefits when my direct mail packages worked, but it's just not quite the same thing as having my own products that I own and control.
 
For one thing, I can always be fired by my clients.  Paradoxically, that sometimes happened when my marketing programs were too successful and my clients thought I was making too much money on royalties.
 
They did not think they should pay me a million dollars in royalties for one week of work creating a package.
 
They sometimes got cranky and grumpy about the royalties.
 
So I've basically said to heck with that.  I'll create my own products and marketing programs. And I'll control the entire process.  No more clients really to deal with.
 
Well, I still have some clients -- those that I like.
 
But mostly now what I'm doing is creating and marketing my own products and programs.  What I sell now are my books, seminars and coaching programs that are aimed at showing entrepreneurs how to improve their marketing -- how to use modern 21st century marketing methods to take their businesses to the next level.
 
Everything I sell can be duplicated and rolled out to thousands of people, or hundreds of thousands of people.
 
If I conduct a seminar in a room and record it, I can also market it and distribute it over the internet to tens of thousands of people.
 
If I write a book or a study course, I can do the same thing.  If I write an article, I can post it on the Internet and tens of thousands of people will read it.  If my readers like what they read, they'll end up on my site. And many of them will buy my products.
 
So basically what I am doing is I am leveraging technology to reach hundreds of thousands of people -- entrepreneurs -- who are interested in improving their marketing and growing their businesses.
 
I am using the same technology -- computers and the Internet -- to distribute my product.
 
And I am distributing products that are easy to duplicate.  Just copy them and send them out.  So that's how I am able to have periods when I am making $10,000 or more for an hour of work.
 
If you set up a marketing and distribution machine like this -- one where your efforts are multiplied and duplicated -- you can make $10,000 per hour, or even a whole lot more.

How To Cut Your Risk To Zero

Do I make $10,000 every hour I work?
 
No. Absolutely not. 
 
I work many hours for no pay to develop a product that I think has the potential for generating unlimited income once it's ready to go -- once it's ready to roll out.
 
It might take me six months to write a book -- maybe more.  It might take me a year to develop a study course.  I'm getting paid nothing during all that time I'm working to create and develop the product.
 
You might think, that's pretty risky.
 
My answer to you is, actually it's not risky at all -- not if you understand testing.
 
You see, testing is the single most important principle in direct marketing -- or in any kind of marketing.
 
I don't go to all the trouble of developing a product anymore until I know for certain that it's going to be a big hit.
 
What I will often do now is I will conduct a test using Google AdWords to see if people want the product I'm getting ready to create.
 
What I will do is offer the product to them for half price, but also tell them that they must wait six months for delivery of the product. 
 
I'll explain exactly what I am doing.  I'll explain that the product is in production and that they are getting the product for half price because they are part of a test-market focus group.
 
It's important always to explain why you are doing anything unusual in your advertising and marketing. If you are offering your unfinished product for half price in exchange for your customers having to wait six months for it, explain why.
 
And that's how I find out if there is a market for my product before I go to all the effort and expense of creating it.  If people buy, I move forward full bore and produce the product.    If no one buys, or too few people buy my product at half price, I'll know there's probably no market for it.
 
If demand for the product is too weak, I'll just refund the money for anyone who has paid in advance for it.
 
But if the orders start coming in, and come in strong, I'll have a pretty good idea that the product will be a hit.  And that will motivate me to move forward full speed to get the product ready for distribution.
 
That's how I cut my risk to almost nil.  I do it with advance testing.
 
I test everything I do.  I test not only products, to see if anyone wants them.  I test ads. I test headlines. I test offers. I test everything -- and I find out through trial and error what works and what doesn't work.  I find out what people want.  And then I give it to them.
 
And it's very easy to test nowadays by using the internet.
 
It used to be very expensive to test-market a product. 
 
To conduct a test mailing with postal direct mail is pretty expensive.  A small test mailing with snail mail might cost you $10,000 by the time you're done paying for postage, printing, assembling your mailing, labor and so on.
 
But you can conduct a product test or an ad test on Google AdWords for $50.  And you'll know the results in a few hours.  You will then know whether to move forward with the product, or perhaps to conduct some further tests, or perhaps to abandon the effort entirely.
 
So often companies and entrepreneurs will make the mistake of spending a lot of money and time and effort to develop a product before having any idea whether it will work or not.  Don't do that.  Test it first.  Test it on the internet.
 
Then, all you need is one product that works, and that's duplicable, to start generating those $10,000 and $100,000 pay days.
 
And once you find it, it's like striking oil.  You just duplicate that product and roll it out, duplicate it and roll it out.  You just do it over and over again.
 
That's how I generate my income.  That's my business model.
 
And this is the foundational principle for building any business -- whether it's on online business or an offline business.  It's taking what works, and then setting up a system and process for duplicating it over and over again.

You Want a Business . . . Not a Job

Let's get back to Brian Tracy's "time is money" model again.
 
There is actually nothing wrong with setting up a business that sells and resells people's time.  That's what law firms do.
 
Some lawyers bill $1,000 per hour.
 
The same firm will have lawyers who bill out at $500 per hour and $200 per hour and so on.  Some legal work is worth $1,000 per hour.  O.J. Simpson needed his $1,000 per hour lawyers to escape the death penalty.  Johnny Cochran was certainly worth the money. But other legal work is more routine.
 
So what law firms do is pay their employees, essentially by the hour, and then resell that time to their clients.  So the firm pays the associate $50 per hour and resells that time to the client for $150 per hour. 
 
That's how law firms work. That's how PR firms work.  That's how most service company's work.
 
They pay the employee and then resell the employee's time.
 
But the value of the company that's run that way is not the time.  The value is the system you've built that allows you to do that.  A law firm, a PR firm and advertising agency that is built this way is usually built one employee at a time.
 
As the work comes in, another employee is hired to handle the work.  And, after a while the company grows into a big company if it's a well run, well-managed company.
 
And there's nothing wrong with building a company that way.  It can be a great model to follow if you like to manage people.  But the owner or owners of the firm are not being paid by the hour.  They are not being paid for their time.
 
They are getting rich because they have set up a system -- a machine -- that allows them to sell and resell people's time.  And they are able to repeat that process over and over again.
 
So my advice to you is not to think in terms of how much your time is worth, or how much you should charge for your time -- or how to move from getting paid $50 per hour to $75 per hour.
 
But to think instead of how to create value -- how to create or design a product or a system or a method that can be repeated over and over again -- because you don't really have a business until you can do that.  All you have is a job unless you have a system that you can repeat and a machine that can essentially run itself without you evening being there.
 
You don't want a job.  You want a system, a machine that generates income for you while you are on vacation and while you are sleeping and while you are playing golf.
 
There are all kinds of ways to do this.  This is the foundational principle really of all successful business -- setting up a process that can be repeated and duplicated over and over again.
 
And that's really the foundational principle of the marketing methods and systems that I teach.
 
How to make your marketing and selling automatic and robotic -- so that you are not out there having to make cold calls and selling yourself.  You set up a system that allows machines and systems to do all your selling for you.
 
I know this might sound daunting to many of you.
 
Some of you are thinking, "I've got bills to pay this week, this month.  I have a mortgage to pay.  I need my $50 per hour job. I have kids to feed.  I can't afford to invest the time in building a machine or developing a product that might pay off in six months or in a year."
 
That's certainly a fair point.
 
I'm not telling you to quit your job.  You might need to keep your job -- at least for a while.  I'm trying to show you how to think differently -- to stop thinking of how to get paid a little more per hour, or a little more for your time.
 
I'm encouraging you to invest some of your time in creating an asset that will throw off money for a lifetime -- by an asset I mean a business.  By a business, I mean a repeatable process that can eventually run by itself.
 
If you are working for someone else, negotiate a commission or bonus structure that allows you to be paid based on the value you bring to the company. 
 
Don't just settle for getting paid your flat rate salary.  There's no future in that, no real upside.
 
And if you are an entrepreneur in business for yourself, you'll need to start out by doing all the work yourself.  And maybe you will charge by the hour.  Nothing wrong with that.
 
But just don't fall into the mindset that you are being paid for your time.  Because then all you really have is a job.  It's a job working for yourself, and that's a whole lot better than working at a company for someone else -- where your entire income can be cut off at any time.
 
But you still just have a job if you think that you are being paid for your time instead of getting paid for building a business.
 
Yes, absolutely, when you first start out, you will probably be paid by the hour or by the job or by the project.  But if you are good at what you do, more business will come in. 
 
You will then need to hire people to handle the extra work.  And you will need to invest time training your new people.
 
Entrepreneurs fall into the trap of wanting to do everything themselves. 
 
Entrepreneurs are usually not good delegaters.
 
As an entrepreneur you should make a point of investing a portion of your time to either:

1) Delegating responsibilities to others; and . . .
 
2) Automating your business.


My primary goal each day is to figure out how to automate another piece of my business.  Most of your selling can be done with machines and systems.   And that's really the big theme of the Inner Circle program. 
 
To build an asset, to build a machine that throws off income automatically, without you being there, is your ultimate goal in business.  It's what makes owning a business different from having a job.
 
You must make a point to devote a portion of your time to building your selling machine, your income-generating machine. 
 
Now, you might be thinking, "I don't have time for that.  I'm buried in paperwork.  The phone is ringing all the time.  There always seems to be an emergency or some fire that has to be put out."
 
My answer to that is yes, these things happen all the time.  So hire someone to buy your groceries and pick up your dry cleaning.  Is this really a good use of your time? 
 
Hire someone to answer the phones, to keep your appointment calendar, to do your filing, your book-keeping and the clerical work so you can focus on the money-making side of your business.
 
If you can't yet afford to hire someone full time, perhaps you can hire someone part time to help you with your book keeping and all the clerical functions that must be done in any business.  Maybe you can hire someone to help clean your house and shop for your groceries in order to free you up to focus more on your business."
 
You must look for a way to do that if you want to build a business. 
 
That's how to leverage someone else's time to do the time-consuming chores that are interfering with the time you must spend building your business.
 
Then eventually, maybe you can hire a full-time employee to answer phones and do all the clerical chores that must be done.  Or maybe you should bring in a partner -- someone who is especially skilled in an area you're not good at.

The Bill Gates' Business Model

That's a big part of how Bill Gates built Microsoft.
 
Bill Gates had partners.  He gave them a share of the business.
 
Bill Gates said that he did not really have a business plan when he started out except that he decided to find the smartest people he knew and to invite them to partner with him. 
 
He thought if he brought in the smartest most competent people he could find and gave them a share of the business, the business plan would pretty well take care of itself.
 
That plan certainly worked well for Bill Gates.
 
So if you can't afford to hire employees who have the skills and expertise you need to grow your business, bringing in a partner is something you should consider.
 
And maybe the role of your partner will be to build the system side of your business -- the automated side, the process side . . . while you focus on your clients and doing the current work that needs doing.
 
The long-term value of your business will be the systems and processes that are set up that allow you, ultimately, to double and triple your business.
 
Your ultimate goal is to build a business that essentially runs itself, without you even being present.  The sales are just made and the jobs just get done because you have great employees who are all great at their jobs, who are well trained, and who know exactly how to do their jobs. 
 
So start putting responsibilities on someone else's shoulders.  Make someone else responsible for doing a job from start to finish.  See if that person can do it.  If he can or she can, then that's one part of the business you won't have to worry about.
 
There are a number of ways you can shift jobs and responsibilities onto others.
 
You can bring in a partner.  You can hire employees.  You can contract out jobs to outside companies, consultants and freelancers.
 
I like to contract out as much as I can.  I prefer to have few key employees, a few super-capable people  . . . and to contract out as much as I possibly can.

Take This Test
To Find Out If You  Have A Business  . . . or a Job

A great excercise for an entrepreneur to do if you've been in business for a while, and if you think you have a business that can run itself, is to try letting it run itself for a while. Pretend for three months that you are dead.  And see what happens. And that means never calling the office while you are on your three-month sabbatical.
 
Yes, I know this is a pretty scary thought. 
 
What if the business collapses while you are away for three months? 
 
But if you can't leave for three months, you don't really have a business yet.  You still have a job. 
 
You might be on the way to having a real business.  You might almost have a business.
 
But until you can leave for 90 days, and never even have to check in, and be confident that your business will still be running well when you come back, you don't yet have a business.
 
So when you think you might have a business, trying leaving for 90 days and see what happens.  This exercise will tell you a lot.  It will show you where the weak links are in your business.  It will show you what areas of your business need shoring up.
 
None of this, of course, happens overnight.  You cannot build a business overnight. 
 
You build a business one piece at a time, one brick at a time.
 
People often ask me, "Ben, how do you write all those books? How do you write all those articles?"
 
My answer is basically, I write one page at a time or one article at a time. And eventually, a book is written.  And I keep writing one page at a time. And then eventually another book is written.
 
If I set out as my goal to write 10 books, I would not be able to do it.
 
The task would seem too daunting.  I would quit before I could even start.
 
But if I set as my goal to write two pages a day or three pages a day, that seems much more doable.
 
I can do that.  I can't write 10 books.  But I can write two or three pages a day.
 
But here's the great thing.  If I keep doing that, and then if I look back over what I've achieved say over the last five years or the last 10 years, I'm pretty amazed.
 
I'm sure Bill Gates had no idea what Microsoft would become when he started the company back in the late 1970s -- which is not that long ago.
 
He just added one piece at a time.  Now he's the richest man in the world.
 
Did he set out to be the richest man in the world?  I doubt it.  He just built his business one brick at a time.
 
So when you have made the decision that what you want is a business, not a job -- a business that can generate income for you on its own, without you even being there -- don't think how enormous the task is in front of you. 
 
Just build your business one piece at a time. 
 
McDonald's started out as one restaurant.  Ray Kroc bought it and then just replicated it. He built a second restaurant and then a third, and so forth.  Ray Kroc and McDonald's developed a system for delivering cheap fast food that people obviously like.
 
When you really come right down to it, the foundational principle of building a business is duplication.   When you find something that's working for you, even if it's just turning a tiny profit at first, just figure out how to duplicate it . . . over and over again.
 
That's how you build wealth.  That's how you get rich quickly.

Happy Improved Marketing,

Ben 

Ben Hart

Your 21st Century Marketing Coach

because everyone (even Tiger Woods) needs a coach

 

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Enjoy, Roger Haeske
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